Build social network persona
For attacks incorporating social engineering the utilization of an on-line persona is important. These personas may be fictitious or impersonate real people. The persona may exist on a single site or across multiple sites (Facebook, LinkedIn, Twitter, Google+, etc.).   
Detectable by Common Defenses (Yes/No/Partial): No
Explanation: Unless there is some threat intelligence reporting, these users are hard to differentiate.
Difficulty for the Adversary
Easy for the Adversary (Yes/No): Yes
Explanation: Performing activities like typical users, but with specific intent in mind.
- Mike Lennon. (2014, May 29). Iranian Hackers Targeted US Officials in Elaborate Social Media Attack Operation. Retrieved March 1, 2017.
- Thomas Ryan. (2010). “Getting In Bed with Robin Sage.”. Retrieved March 6, 2017.
- Joan Goodchild. (2010, July 8). The Robin Sage experiment: Fake profile fools security pros. Retrieved March 6, 2017.