Shortcuts or symbolic links are ways of referencing other files or programs that will be opened or executed when the shortcut is clicked or executed by a system startup process. Adversaries could use shortcuts to execute their tools for persistence. They may create a new shortcut as a means of indirection that may use Masquerading to look like a legitimate program. Adversaries could also edit the target path or entirely replace an existing shortcut so their tools will be executed instead of the intended legitimate program.
To establish persistence, SslMM identifies the Start Menu Startup directory and drops a link to its own executable disguised as an "Office Start," "Yahoo Talk," "MSN Gaming Z0ne," or "MSN Talk" shortcut.
Limit permissions for who can create symbolic links in Windows to appropriate groups such as Administrators and necessary groups for virtualization. This can be done through GPO: Computer Configuration > [Policies] > Windows Settings > Security Settings > Local Policies > User Rights Assignment: Create symbolic links. 
Identify and block unknown, potentially malicious software that may be executed through shortcut modification by using whitelisting  tools, like AppLocker,   or Software Restriction Policies  where appropriate. 
Since a shortcut's target path likely will not change, modifications to shortcut files that do not correlate with known software changes, patches, removal, etc., may be suspicious. Analysis should attempt to relate shortcut file change or creation events to other potentially suspicious events based on known adversary behavior such as process launches of unknown executables that make network connections.
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